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Program Experience

Pay Online

Building ongoing value requires a thorough process and experience.

We provide both.

Building ongoing value requires a thorough process and experience.

We provide both.

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Who We are and What We do

Our audience is people who have strong interest in servicing their customers and prospects with effective strategic programs.  The clients that we work with have anywhere from $10,000 – $20,000,000 or more per year allocated to strategic program investments and performance results are expected.  Our clients include business owners, general managers, board of directors, and corporate functional leaders.  We focus on non-franchise and franchise groups, with single or multiple locations.

By following our strategic Value Generation Model™, we are able to identify the structure of existing budgeted strategic investments and help to clarify to what extent the related investment goals are being met.  We are unique in that we operate as an objective 3rd party partner engaged in helping organizations to improve their abilities to service current and prospective customers.  When our model is followed, we turn over the ongoing value to our clients and their customers.

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Our Approach

We work with each client to understand their goals and objectives. In some cases we may discuss what is needed to bring existing strategic program efforts to a clear definition.  In other cases there may be no need to improve upon existing efforts, but perhaps new areas of focus may be discussed.

Develop Strategy

Data & Design

Programs

Measure

Develop Strategy

Data & Design

Programs

Measure

How Our Clients Benefit

Our clients benefit by working with an objective 3rd party partner with a proven track record supporting strategic program investments.  We have found that each client has unique challenges and our value to add structure has proven helpful.  The end result of successful efforts has been to identify what might be an ineffective part of a program and to decommission those areas with focused efforts.  Successful efforts have resulted in re-packaging products and services to be more consumer friendly, reach new markets, provide more services to existing loyal customers, encourage program participation from dormant previous participants, and to enable processes and procedures to encourage employees and partners to further promote program promotion efforts. We have many decades of experience in organized teams to support client program efforts.  The resources we bring include the six-step Value Generation Model™, senior business analyst experience, financial modeling experience, advance digital design for print and on-line consumer serving systems, print and digital platform  management, and in-depth budgeting and performance reporting for single and multiple funds.

We’re Not Your Average Marketing Team.

We don’t just make noise—we solve real problems for customers who actually want results and are willing to invest in getting them.

We start with the hard stuff: spotting the real issues, then building smart, sellable solutions that people are excited to use and pay for. We package it up, promote it with purpose, and manage the whole lifecycle so it keeps delivering value long after launch.

Two hockey players in a face-off, representing the competitive "Product To Market" approach to industry positioning.

And while we’re at it? We don’t forget the basics:

  • We know our strengths and stay in our lane.
  • We focus on what we do best and follow our proven track record. 
  • We stay laser-focused on what’s working, and we don’t chase shiny things just because everyone else is.
  • Most importantly, we never forget what we’re offering to paying customers, they came to us for a reason, and we strive to produce the value they’re expecting.

Contact Us
to Discuss Strategy