UPDATE FROM THE CDANA CONVENTION & PRODUCT FAIR HELD IN ORLANDO APRIL 24-27, 2018

PTM was a Silver Sponsor of the 2018 CDANA Convention & Product Fair and met with many current and prospective Culligan dealer clients.

The primary focus of conversations was how to gain more sales inquiries for dealers and how to maximize the results from advertising funds. Other relevant topics included dealership operations, staffing models, technology to support additional lead generation, and how to increase sales per current customer.

Emerging topics from the meeting:

  1. Many dealers are interested in PTM’s approach to taking its current high producing sales inquiry website operation to the next level. PTM will be sharing these planning improvements with more owners and managers over the next weeks.
  2. Since PTM creates leading artwork for print advertising (direct mail, electronic emailed documents, sales leave behinds, public events, trade shows, etc.), there continues to be much interest in produced products. By leveraging the Branding Initiative updates and PTM’s artwork abilities, dealers are able to quickly reach more potential and current clients with better and better communications.
  3. PTM continues to develop and support low cost and fast electronic lead generation. Whether it is working with Google and Bing to generate sales leads with consumer to dealer texting platforms, selling products via an ecommerce solution, or installing “Live Chat” website add-ons, PTM is pushing to areas where competitive forces are strong and where Culligan stands an excellent chance to gain ground in key consumer interest areas.

Culligan dealers wishing to find out more about how to gain additional market share for their dealership can reach out to support@ptm.us.com or contact Mark Koivisto at 320-286-9997.

PTM appreciates the opportunity to serve Culligan dealerships across North America. Services are tailed to each dealer or dealership group.

Associates and Partners

PTM client support associates for Culligan dealers are based in Houghton, MI; Hartland, MI, Maple Grove, MN; Plymouth, MN; Eagle Lake, MN; St Cloud, MN; and Cokato, MN. Key partners for print operations are located in Eden Prairie, MN: Fargo, ND: and in other rapid print and mail operations in the United States.